Half a year ago I announced the first release of Animatron. The release was private, just for a few friends and colleagues, and it was supposed to remain private for only 3 - 4 months while we ironed out most of the bugs and polished the UI.
Well, as often happens with complex software…
Richard Ross - Waiting for the World to End series. More here.
"We see this chart as a great prioritization list for online marketing efforts. Content marketing (again), influencer outreach and SEO/SEM should be at the top of your list if you’re such a marketer."
As a follow-up to this morning’s earlier post about content marketing, here’s a study about consumer trust and the effectiveness of different marketing/advertising tactics.
I wonder exactly what the top winner, “brand or product recommendations,” means - personal recommendations from friends/family, I assume? That’s a good way to avoid any marketing or advertising noise altogether (professional reviewers can be bought, it’s true, and thought leaders being paid for tweets is another untrustworthy venue, and the list goes on and on and ends with don’t trust anyone on the Internet), but …
… it just seems a little limited. My best friend might swear by a certain brand of lipstick, but what about all the other brands of lipstick out there that she hasn’t tried?
Consumer-written online reviews would be at the top of my list. I agree with the crowd on text messages from companies or brands, though - that’s just annoying.
I came across this slideshare presentation from Velocity Partners over the weekend and was refreshed to read something about content marketing that didn’t sound like a LinkedIn “why your company should know about content marketing” article.
On top of the great message - it’s true, content marketing has become the next social media, and a lot of it is garbage! - the design is simple, fun, and effective.
Only downside: a little long-winded, maybe?